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Market research for EOT cranes and hoists in India

A company manufacturing industrial cranes; harbor cranes, process cranes and other lifting equipments was interested in exploring the Indian markets. They wanted to conduct a general market study for EOT Cranes and hoists in India and they were interested in knowing the business practices adopted by crane manufacturers in India, competitors and market information.

Our Responsibility

  • Preparing a comprehensive report including all the details and a database of crane manufacturers
  • Understanding the concentration of crane manufacturers, small and big, in India
  • Estimating the demand for EOT cranes in India from various sectors and capacity of cranes utilized and market share of crane industry in general

Once this phase of the market research was complete, the company wanted to carry out a focused market study of selected cranes and hoist manufacturers in India.

Our Responsibility

  • Study of size and sales value of the selected companies both in terms of financials and units sold per year
  • Business practices adopted, products manufactured and provision of after sales service
  • Indian companies were short listed with whom the international partner could look forward for a business association
  • Suggestions were made, which would be beneficial for the company to operate in the Indian market

 

 
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